"We can do no great things, only small things with great love"

-Mother Teresa

It would be wonderful if everyone, when getting a cup of coffee or grabbing a bowl of noodles, instantly realized "oh, there are people who aren't this fortunate" and were then able to instantly donate a small yet significant amount to a suitable charity. A dollar here or there to us is fresh food or clean water on the table for many in our world. This is where Collaborative Micro-Philanthropy&trade comes in.

We believe that a considerable amount of Americans are ready and willing to donate small amounts here and there to help those who are less fortunate in the world. At the moment, though, micro-giving and micro-philanthropy are simply too inefficient. It is too time consuming to sit down and donate a few dollars to a dozen different charities, if we can even find that time to do so in our busy world today. With C.M.P. products like WeDrink, we aim to give people the opportunity to make these tiny donations right at the point of sale. WeDrink works to pool these "micro"-donations into something much larger, capable of effecting larger, very real goals.

This all sounds well and good...but how do you do it?
C.M.P. products operate by charging a slight premium for their products over their competitors. Many companies today charge this premium already, citing specialized ingredients from other locales in the world, but then put the money right in their pockets. C.M.P. companies, however, dedicate a portion of their revenues directly to suitable, well-researched charities.

So what is the difference between a CMP company and a Non-Profit charity?
Turns out, when your company doesn't have to pay taxes as is the case with Non-Profits, the Government gets a little cranky. They exact revenge on you by making life miserable with endless restrictions, regulations, and other red tape.

 "501c3" Non-Profits are hamstrung by this difficulty to sustain and grow themselves. Even the most efficiently run organizations spend between 10 and 20% of their yearly budget just on administrative expenses and the fund-raising needed to stay alive. This doesn't even take into account the hidden cost of time from thousands of volunteer fundraisers' hours.

So what if there was a new way that charities could raise significant amounts of money without having to hire as many professional fund raisers, or recruit teams of volunteers?
This is where C.M.P. comes in. Instead of having an extensive fund raising staff that throws expensive parties in hopes of raising more money than they spend, charities can let C.M.P. companies help with the work of raising considerable amounts of money. This allows the charities the time and resources needed to accomplish what they originally set out to do.

Isn't this socialism? What's the theory behind this, in plain english?
Socialism and communism are largely based on taxes and governmental control. C.M.P. is about choice, about letting each person decide when he wants to give, and what she wants to be a part of.

It's about someone standing in an aisle, or browsing the internet, and having two choices: a regular product, or a C.M.P. product.

If you're feeling generous today and want to go for the C.M.P. product, awesome, or if you're just not in the mood right now, that's cool too. It's all about the customer's choice.

No extra taxing, no governmental control.

Rather, a step toward a socially-minded capitalism, the kind of end-game capitalism that economists and philosophers only dream about.

You're just playing me, guilting me into buying your product.
Provided the idea of C.M.P. catches on (and we don't just go bankrupt), C.M.P. companies will most likely see no better returns than, at best, companies who provide non-C.M.P. products and services. The funny thing is, if we don't run WeDrink efficiently enough, we'll actually lose money.

Economic markets are pretty efficient. The problem is, sometimes we have to create these markets ourselves.

Micro-giving is a perfect example of trades just waiting to happen, that in today's world simply can't, and C.M.P. products like WeDrink are how we aim to get the job done.