Archive for the ‘Uncategorized’ Category
-
Adventures of WeDrink at All Good 2009, Day Three: Why You Shouldn’t Fear the Weatherman
I had been trying to not think about Saturday as it approached. All weather reports pointed to Saturday being a downpour. And not only that, apparently when it rains at Marvin’s Mountaintop, it really rains. I’m talking complete ground saturation and instant mud sinking halfway up to your knees.
“Yeah man, last year was terrible. The rain was brutal for about four hours, but the wind man, the wind…people’s tents were blowing around, getting picked up into the trees. We had pretty much been hit by a tsunami.” Read the rest of this entry »
-
Adventures of WeDrink at All Good 2009, Day Two: Why You Should Always Take Extra Pictures
6:45. Woken up by the heat and morning light. My air mattress also had a pretty legit leak, and by the morning I was practically laying on the rock-hard dirt.
I didn’t even want to get out of my tent.You know when you wake up in the middle of the night from a scary dream, afraid to return to it in your sleep? Friday morning was a mirror image of that. I couldn’t bring myself to face another 20 hour day of slow tormenting failure. ‘Cause you see, Thursday, we had sold less than 30 WeDrink bottles… Read the rest of this entry »
-
Adventures of WeDrink at All Good 2009, Day One: On the Importance of The Ground-Score
by Andrew
Ground-Score - verb - finding useful/badass items on the ground discarded by others, usually at a large festival. ex: “Dude, check out these wet glow-sticks I just ground-scored.”
Of course, many would say that ground-scoring is just a euphemism for stealing, but in most instances the ground-score is entirely legitimate, and it usually evens out to a zero-sum game for everyone. But more on that later…
So here goes. All Good Festival 2009. Four days of music and camping. WeDrink’s big push into the open, our first major face-to-face exposure with these charitable stainless-steel bottles. I’d been preparing for this weekend for over two months… Read the rest of this entry »
-
Good Faith Business Practices: Intro, and Clean Pricing
by Andrew
If there’s a single underlying principle in running WeDrink, it’s to always follow Good Faith Business Practices. Simply put: always having the best interest of others in mind. We offer this promise to our patrons and supporters, other businesses we work with, and to each other within WeDrink.
For a while now society has idolized not exactly the best of idols, be it the most lavish athletes, musicians, actors, or other celebrities. At the same time we have repeatedly praised the un-praiseworthy in the business world, where cutthroat and deceptive tactics brought them everything; everything we saw and wanted for ourselves. Read the rest of this entry »
-
WeDrink Summer Wet Tour 2009: The Beginning
by Andrew
wet - adjective - indescribably awesome or breath-takingAs you all know, WeDrink isn’t exactly a high-budget operation. It’s run by a few guys in our 20’s, and from whatever sales we do end up making, we give tons to charity. Doesn’t really leave us with much discretionary spending. So of course, huge ad campaigns, corporate partnerships, and marketing blitzkriegs aren’t really in the cards… Read the rest of this entry »
-
The Story of WeDrink, Pt. 2
So the goal settled upon was to solve the Global Water Crisis. No problem, let’s do this.
As mentioned before, I found a lot of inspiration from previous social entrepreneurships that followed the “buy-one, give-one” model, such as TOMS Shoes and the One Laptop per Child Foundation (which is now a 501c3 though). The problem is, it’s harder to sell and give a lifetime of water than it is shoes and laptops.
But we set out to find a way… Read the rest of this entry »
-
The Story of WeDrink, Pt. 1
80% of all disease in the world is caused by unclean drinking water.80%.
It all began a couple years ago when I woke up to the realization that I hated my major. Well, I enjoyed finance and economics, it’s some really useful stuff, I just didn’t want to be some accountant or banker (and this was even before the collapse of finance and the death of investment banking). I also decided that nominal values, like the current obsession with inflated gpa’s, were a complete waste of time; and I’d already played that game the first two years at college. So I abandoned any unnecessary studying, and began focusing on real values, the actual knowledge. Over the next year or so I read around 70 books on a variety of subjects and listened to as many lectures as I could on TED.com and BigThink.com. What I found changed everything. Read the rest of this entry »
-
WeDrink’s First Appearance
by Andrew
A few weeks ago WeDrink partnered up with Thirst Aid Live, a promotional company with similar goals of addressing the Global Water Crisis, and made plans for visiting a number of joint-effort weekend events. So, 7am Saturday I hit the road with my mapquest directions to the Atlanta Underground.
It was the Go-Green expo in downtown Atlanta, and close to a dozen other regional Green Businesses (most of whom I got to meet, and were all great people) also took part, setting up similar booths, all to the background of live music.
However, it also happened to be an outdoor-ish event located at the epicenter of a Vietnam-scene-from-Forrest-Gump sized monsoon that afternoon… After raining for the first 4 hours, the festival never really recovered, and about ¾ of the people that actually showed up were drunkards from downtown Atlanta. In addition, our manufacturer had messed up about half of our bottles, and our credit card machine decided to stop working. Read the rest of this entry »
