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Of Late
What our competitors do with their money.
Let’s be completely honest – giving large portions of money to charity doesn’t exactly leave much breathing room in the ol’ budget, and it’s easy to see something like WeDrink as coming off as scam-y, or just plain impossible.
Trust us, we understand that. That’s why we’ve spent almost a year now working on the behind-the-scenes structuring of WeDrink to ensure that you get an affordable WeDrink bottle – in fact, almost equal in price to many of our competitors’ bottles – while still managing to give to charity. And not just a dollar here or there – 4 out of 6 of our bottles, as well as our ceramic mugs and koozies, give 50% of the sale price to water-relief charities.
50% of sale price – not of our profits, like, well, just about everyone else.
What about the other two bottles? They’re about half the cost of our other bottles, and let you decide how much you give – our WeDrink Choice line. We take care of the microdonation – you get a legit bottle and the satisfaction of knowing your purchase – your money – your bottle – is working to save lives.
But yeah, how do we manage this insanity? We may as well sell our wallets on fire, right?
Not so much. We accomplish this in a few ways, none of which are particularly nefarious, but today there’s one in particular I want to note: we’re not dumping money into marketing campaigns.
Back when WeDrink first started, we experimented with Google Ads, Facebook Ads, and various other means of paying for traffic. Then we became a sponsor to DailyBurn’s CEO Fitness Challenge, we sponsored the All Good Music Festival in the summer of 2009, and we found ourselves reaching more people than ads or expensive marketing campaigns ever could. Word of mouth is a tremendous force, and we’re thankful for every nudge and “hey, check this out” people send each other.
In light of this, we cut the ads, released the WeDrink Choice bottles, and decided that getting the word out about WeDrink should depend on someone we know we can rely on.
You.
Doing all we can,
Daniel
