• WeDrink Summer Wet Tour 2009: The Beginning

    Date: 2009.06.16 | Category: Uncategorized | Tags:

    wet - adjective - indescribably awesome or breath-taking

    As you all know, WeDrink isn’t exactly a high-budget operation. It’s run by a few guys in our 20’s, and from whatever sales we do end up making, we give tons to charity. Doesn’t really leave us with much discretionary spending. So of course, huge ad campaigns, corporate partnerships, and marketing blitzkriegs aren’t really in the cards…

    This doesn’t really bother us though, as we’d rather have WeDrink continue to spread on a grass-roots level anyway. This way we’re not bombarding folks with our message at every possible corner or retail outlet. And most importantly, we know we’ll always have the most sincere, legit supporters.

    Thus, The Wet Tour was born.

    I originally envisioned touring around the country all Summer long, hitting different music and arts festivals every weekend.

    But then I remembered I didn’t have Coca Cola’s expense account.

    With such a limited budget, it would have to come down to a few of the choicest weekends. After looking through every festival and every artist lineup, we decided without question that All Good 2009 would be our flagship.
    Like Bonarroo, but not over-commercialized, All Good Music Festival and Campout is an opportunity to hang out with some of the chillest people in the country, while listening to live performaces from over 40 bands, including Moe, Umphrey’s McGee, Ben Harper & Relentless7, Dark Star Orchestra, Tea Leaf Green, SOJA, and Keller Williams. It’s gonna be a blast, and I hope to see you all there.

    I’ll be posting blog updates throughout the Summer, as well as articles from the road once we’re at All Good. Also, look out for posts from Steve and other friends of WeDrink along the Tour.

    Happy to hear any comments from those of you who will be seeing us at All Good, or if you have any suggestions for other festivals we should check out!